朗姆酒包裝設(shè)計

Design: Appartement 103
Project Type: Produced
Client: Licorera Cihuatan
Location: Paris, France
Packaging Contents: Rum
Packaging Substrate / Materials: Glass bottle, paper

RonCihuatan是薩爾瓦多制作的朗姆酒品牌。Cihuatán山谷嚴密保護的秘密和傳說是Cihuatán Rum背后的靈感來源。他們的承諾是與世界分享這片神圣之地的秘密，讓他們的根活下來。

在Nahuat方言中，“Cihuatán”的意思是“熟睡婦女旁邊的土地”。傳說中說，許多世紀前，一位女神來到齊瓦坦，賦予這片土地以財富和生育能力。在她的恩典下，Cihuatán變成了肥沃的甘蔗田和最純凈的水，是用來制作朗姆酒的原料。新版限量版由家庭私人儲備中的3根朗姆酒混合而成，容量有限，只有18，000個單元。

簡報的主要目的是推出一項令人興奮的新提議，吸引消費者，講述薩爾瓦多豐富的瑪雅遺產(chǎn)的神秘故事，這是一個本質(zhì)上高度概念化的項目。我們的任務(wù)是開發(fā)這一專業(yè)朗姆酒的初級和二級包裝，同時提高他們的高級工藝證書，并以一種迷人的方式講述他們的故事。

隨著瑪雅遺產(chǎn)概念的定義，我們的團隊從凱·尼克泰的神秘中獲得了更深層次的靈感，這是瑪雅人的鮮花節(jié)。它涉及到一個迷人的儀式舉行在月光下，瑪雅人將提供一個海洋的神圣花瓣給九-雪兒，被稱為月亮女神和生育女神。

瑪雅人把九-雪兒描繪成一個年輕的女人，一個月亮的象征，或者是一個年長的女人，一個月衰的象征，把一罐水倒到地球上。

Our main challenge was to capture the strength and beauty of the inflorescence process while conveying the fertility power of the Goddess, expressed by the two faces on the illustration. The left side represents the water that she bestows on the land and the right side is the fertility and blossoming flowers which directly links to 'Kay Nikté'. Placed in the centre as a focal point, the moon plays a vital role to connect the flower festival to Ix-Chel, the goddess of the moon. 

Introducing a floral motif was a challenge as we wanted to evoke the magical realism connected to the story but, at the same time, it should stay away from being perceived as girly or feminine.

Furthermore, various symbols represent Ix-Chel and her attributes, which we carefully expressed through this alluring illustration. The snake in her hair represents wisdom, medicine, care of the elder while the rabbit express fertility, subtly placed on the bottom right.

The label combines different printing techniques, such as transparent hot foils, gold foils, embossings and debossing, becoming a pretty complex label to produce due to all of these details combined together. 

In order to add an extra touch of craft and premium appeal, the wooden cap was engraved with all key attributes that make this limited edition so special.