包裝設(shè)計(jì)分享學(xué)習(xí)｜啤酒包裝創(chuàng)意NESHAMINY CREEK釀酒公司

Credits:

Creative Director: Josh Sullivan

Account: JuliRose Sullivan

Art Director: Bryan Elliot

Illustration: Gus Magalhaes

Design: Corey Reifinger

Photography: Geoff Ridenour

Client:

Neshaminy Creek Brewing Company

FRIED DESIGN CO.

NCBC reached out to us for a full re-brand for the 10-year-old brewery. We obliged with big time illustration and larger than life rock n’ roll personality injection. Now, we function as their brand agency, continuing to work together for the long haul.

10 years is a long time. The Neshaminy Creek Brewing Company re-brand was going to take a lot of research, insights, strategy and last of all – damn good design and creativity. The previous brand leaned on a mix of Bucks County, Pennsylvania cultural references stacked on top of the ownerships deep roots in the punk rock scenes of the Northeast. When we were tasked with the re-fresh, we knew we had to pay homage to where they had been but bring them into the future at the same time. Make it a little more polished, a little more mature – but don’t let em’ forget where you come from. We developed a vastly responsive brand package and graphics kit with an updated main script word mark and a plethora of badges, pieces and parts to keep the core brand main stage.

NCBC聯(lián)系我們，為這家有10年歷史的啤酒廠(chǎng)重新打造一個(gè)完整的品牌。我們不得不用精彩的插畫(huà)和超凡脫俗的搖滾個(gè)性注入。現(xiàn)在，我們作為他們的品牌設(shè)計(jì)，繼續(xù)長(zhǎng)期合作。

10年是很長(zhǎng)的時(shí)間。Neshaminy Creek釀酒公司的品牌重塑需要進(jìn)行大量的研究、洞察、戰(zhàn)略以及最后一點(diǎn)——非常好的設(shè)計(jì)和創(chuàng)造力。之前的品牌依賴(lài)于賓夕法尼亞州巴克縣的文化參照物，這些文化參照物堆積在東北部朋克搖滾場(chǎng)景中根深蒂固的所有權(quán)之上。當(dāng)我們被指派重新刷新時(shí)，我們知道我們必須向他們的過(guò)去致敬，但同時(shí)也要把他們帶到未來(lái)。讓它更精致、更成熟一點(diǎn)，但不要讓他們忘記你來(lái)自哪里。我們開(kāi)發(fā)了反應(yīng)迅速的品牌包裝和圖形工具包，其中包含更新的主腳本文字標(biāo)記和大量徽章ICON、啤酒配套物料和宣傳物料，以保持核心品牌的主舞臺(tái)。